Albums

Franz Gaul and Josef Löwy – The Collectible Picture Series "Austro-Hungarian National-Costumes" (1881–1890)

The collectible picture series Austro-Hungarian National-Costumes (1881–1890) consists of 72 illustrations depicting regional costumes from various areas of the Austro-Hungarian Monarchy. It was produced by Franz Gaul (1837–1906), a historical painter and costume expert, and photographer Josef Löwy (1834–1902). The series was published in various formats, including leather-bound portfolios and individual images in the rarely used Carte de Boudoir format. It was aimed at the wealthier circles of society, with a single image costing the equivalent of approximately 25 euros in today’s purchasing power.

With its focus on Alpine regions, particularly Tyrol and South Tyrol (now part of Italy), the series soon became a source of inspiration for the bourgeois costume movement. The Volkskundemuseum Wien (Austrian Museum of Folk Life and Folk Art) houses 145 images related to the series, including duplicates and drafts, providing valuable insights into production processes. These holdings not only enable comparative analyses but also inspire new research questions.

Old Gmunden Faience

During the period between the museum's foundation and the end of the Austro-Hungarian monarchy, the museum consistently acquired Gmunden objects. In an era of increasing industrial production, museums collected handcrafted objects in order to save them from disappearing and being forgotten. Every now and then, extensive collections from private individuals would also find their way into the museum’s collection. The majority of today's holdings of around 350 objects had already been catalogued by 1918.

Acquisition activity continued on a smaller scale from then on, with holdings from the period between 1938 and 1945 now being investigated by restitution research. Hardly any major new acquisitions were made after that, apart from some green-flamed bowls from a private collection, which were purchased in 2005.

Right From the Start – The First 1,000 Positives of the Photo Collection

The origins and early history of the photo collection are best and most impressively shown when we look at positive inventory numbers pos/1 to pos/1000 (see Hammer 2020). The photographs in this collection were acquired in the first ten years after the museum was founded, i.e. between 1895 and 1905.

Collecting these photographs was important to the museum from the very beginning. After all, photographs were seen as witnesses to a ‘disappearing’ culture as well as a medium for depicting or ‘collecting’ what was intangible or too bulky for the collections (see Haberlandt 1896), e.g. small monuments or houses.

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Farblithografien nach Vorlagen von Gustaw Pillati

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Albums

Franz Gaul and Josef Löwy – The Collectible Picture Series "Austro-Hungarian National-Costumes" (1881–1890)

Old Gmunden Faience

Right From the Start – The First 1,000 Positives of the Photo Collection

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